Engagement Rate

What is engagement rate?

“Engagement rate is a metric that is used heavily in analyzing social media” – TrackMaven.
For SocialBakers, it is a metric you can count on.

Engagement rate is a measurement to know how your audience are engaging with your company & brand, by referring to likes, comments, shares, tweets and others.

And, it’s important to measure your engagement rate to know where you stands & if there is the need to improve on any marketing strategy.
How do we calculate engagement rate?

  • Facebook 


We already have an option to see the engagement rate on Facebook itself.
Insights > Posts > All Post Published > Click the Dropdown Menu of Post Clicks/Reactions, Comments & Shares > Select Engagement Rate

We can calculate it :

Engagement Rate = Total Engagement (Likes + Comments + Shares)  / Total Fans


  • Twitter 


Engagement Rate = [Number of Replies + Number of Retweets] / Number of Followers

  • Instagram



Engagement Rate = [Likes + Comments] / Followers (at the time of the post)

There are other ways where you can get your analytics & engagement rate using free social media analytics tools from sites such as Simplymeasured.com.

Here’s the link:


Followerwonk is a Moz application which helps you to dig deeper in your Twitter analysis:


Have fun with those tools! 🙂


Optimizing your Content for Facebook, Twitter & LinkedIn

As easy it may seems, bringing your content to the social world requires effort. And, the key to your efforts is optimizing!

Each social media platforms have their specific requisites and it’s important to meet those requirements so as to attract and retain your audience.

I have put up some tips below for the three most popular social networking sites:

Any more tips or ideas? Feel free to share in the comments! 

Facebook Audience Insights

Facebook has introduced a new marketing tool namely, the Facebook audience insights which allows to have a detailed information about your population. It is really helpful in the sense that you get to know more about your target audience and reach out to them in a more interactive way.

First, head to facebook.com/ads/audience_insights.

You can choose from the two options:

  • People on Facebook (the general Facebook audience)
  • People connected to your Page or event


(click on the image to have a bigger view)

I choosed everyone on Facebook since I don’t have a specific page.

FireShot Screen Capture #005 - 'Audience Insights' - www_facebook_com_ads_audience_insights_people_act=1146000292206385&age=18-&country=MU (973x1280)

(click on the image to have a bigger view)

From the images below, the complete demographic profile of Facebook users in your country are shown. The demographic profile include the Age and Gender, Lifestyle, education level, Relationship Status and Job Title.

From the sidebar, the location, age range and interests can be changed.

The Facebook audience insights is very useful, especially when you are advertising a product or service via a Facebook page. For example, in the “Activity” section, it provides you a detailed indication on how frequently your target audience are logging onto Facebook and on what devices they are doing so.

Open day at Linkbynet 2013 + Linux Meet up

I reached Linkbynet by 9 am together with Darshini and Pawan for the open day 2013. I called Ish to inform him that we have arrived only to hear that he was not coming and he did informed me that on the eve. But, as usual I didn’t check my Facebook.

So, we met with Mr Kaviraj there who made a presentation about Linkbynet. I got to learn pretty good stuffs about the organisation like it aims to meet the expectations of its customers using IT tools such as Microsoft, Linux, Mc Afee amongst others. Virtual machines are also being used such as VMWare. Linkbynet  is specialised in servers, applications and security. Nissan, Renault and other big companies are clients of Linkbynet.
After wards we made a visit around the organisation at the 7th and 8th floor with Kamal. Then Orellie Parsooramen talked to us and we dropped our cv and headed to PR School of Management and Education (PRSME) where the LUGM meeting was being held.

We got lost looking for PRSME but eventually found it in time 😉
We met  Abdallah Yashir who is a Database Administrator at Spoon Consulting. Ish showed up after some time with Natasha and Avinash Seetaram. in few minutes, the mini conference room was full of geeks including Yuram, Avinash Mayaram, Hasvin and Nitin Bachraz. Nitin Bachraz is Ish’s manager at Orange Business Services and he talked about stress management.

So, while waiting for Nitin Mutkawoa who was bringing a Pizza, Ish told us how he installed Cinnamon 2.0 on openSUSE 13.1 and Yuram explained to us about dmesg, ps and top to analyse memory usage.

Indeed, it was an awesome day learning about Linkbynet and grasping knowledge about Linux stuffs 🙂