Help with Content Writing?

I am a book lover. I love reading. And, when someone reads a lot, he develops a thing for writing just like me! The words just keep flowing in your mind and, book lovers would better understand that. Hope to get my book published soon 🙂

Anyway, in the mean time I got good with content writing which we all know how content is important to digital marketing.

So, yesterday one of my friends, who is an amazing photographer reached out for me to write some content for his pictures. And, I created unique & original content for him.

Sharing! 

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fiveProductivityHacks for CreativePeople

 

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So if anyone needs some help with their content, feel free to shoot me an email at
Neha_lg@hotmail.com!

#socialgeek

 

Engagement Rate

What is engagement rate?

“Engagement rate is a metric that is used heavily in analyzing social media” – TrackMaven.
For SocialBakers, it is a metric you can count on.

Engagement rate is a measurement to know how your audience are engaging with your company & brand, by referring to likes, comments, shares, tweets and others.

And, it’s important to measure your engagement rate to know where you stands & if there is the need to improve on any marketing strategy.
How do we calculate engagement rate?

  • Facebook 

Facebook-algoritmo-estrategia

We already have an option to see the engagement rate on Facebook itself.
Insights > Posts > All Post Published > Click the Dropdown Menu of Post Clicks/Reactions, Comments & Shares > Select Engagement Rate

OR,
We can calculate it :

Engagement Rate = Total Engagement (Likes + Comments + Shares)  / Total Fans

 

  • Twitter 

twitter-engagement

Engagement Rate = [Number of Replies + Number of Retweets] / Number of Followers

  • Instagram

Instagram-Measuring-Engagement-01

 

Engagement Rate = [Likes + Comments] / Followers (at the time of the post)

There are other ways where you can get your analytics & engagement rate using free social media analytics tools from sites such as Simplymeasured.com.

Here’s the link:

http://simplymeasured.com/free-social-media-tools/#sm.001969nya15z8f5oy411zs2a7ih1h

Followerwonk is a Moz application which helps you to dig deeper in your Twitter analysis:

https://moz.com/followerwonk/

Have fun with those tools! 🙂