Engagement Rate

What is engagement rate?

“Engagement rate is a metric that is used heavily in analyzing social media” – TrackMaven.
For SocialBakers, it is a metric you can count on.

Engagement rate is a measurement to know how your audience are engaging with your company & brand, by referring to likes, comments, shares, tweets and others.

And, it’s important to measure your engagement rate to know where you stands & if there is the need to improve on any marketing strategy.
How do we calculate engagement rate?

  • Facebook 

Facebook-algoritmo-estrategia

We already have an option to see the engagement rate on Facebook itself.
Insights > Posts > All Post Published > Click the Dropdown Menu of Post Clicks/Reactions, Comments & Shares > Select Engagement Rate

OR,
We can calculate it :

Engagement Rate = Total Engagement (Likes + Comments + Shares)  / Total Fans

 

  • Twitter 

twitter-engagement

Engagement Rate = [Number of Replies + Number of Retweets] / Number of Followers

  • Instagram

Instagram-Measuring-Engagement-01

 

Engagement Rate = [Likes + Comments] / Followers (at the time of the post)

There are other ways where you can get your analytics & engagement rate using free social media analytics tools from sites such as Simplymeasured.com.

Here’s the link:

http://simplymeasured.com/free-social-media-tools/#sm.001969nya15z8f5oy411zs2a7ih1h

Followerwonk is a Moz application which helps you to dig deeper in your Twitter analysis:

https://moz.com/followerwonk/

Have fun with those tools! 🙂

 

Optimizing your Content for Facebook, Twitter & LinkedIn

As easy it may seems, bringing your content to the social world requires effort. And, the key to your efforts is optimizing!

Each social media platforms have their specific requisites and it’s important to meet those requirements so as to attract and retain your audience.

I have put up some tips below for the three most popular social networking sites:
TEXT HERE

Any more tips or ideas? Feel free to share in the comments!